Guest Brand // Something Else

We are very much looking forward to aussie label  ’Something Else’  joining us for a week. They will be showing at Macandi from 1st – 4th March. The brand is a culmination of high fashion and street edge, offering beautiful fabrication and prints in wearable yet directional pieces for girls who are experimental with their style. Current UK stockists include ASOS and Urban Outfitters. http://www.something.net.au

For any enquiries or appointment booking please contact Mana on mana@insight51.com / +44 (0)207 831 1625.

Brand Spotlight // Alternative Apparel

Also new to the showroom for SS10 is Alternative Apparel which is is the best basics range we have seen in ages!

Established in the USA in 95, Alternative has elevated the tee from casual basic to fashion-forward staple. The collection encompasses ladies, mens and childrens tee’s, vests and hoodies in a wide range of shapes and colour options.

Their mission is about more than just designing clothes that look and feel great: ‘We want our unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.’

The brand has already proved to be a staple of off-duty US celebs such as Justin Timberlake, Whitney Port, Robert Pattison, Beyonce, Reese Witherspoon, SJP and Tom Cruise.

Alternative will shortly be dropping tin to ASOS and can currently be found in a few key indies such and Autograph in Birmingham and The Hub in Stoke Newington. Wholesale prices start at £10 for tee’s and £25 on hoodies. For more information or to request a lookbook contact Ryan on +44 (0)207 831 1625 / ryan@macandi.com.

Brand Spotlight // Habitual

New to Macandi for AW10 is Habitual. Founded in LA in 2001, Habitual quickly established itself as one of the leaders in the premium denim market through their impeccable fit, intricate wash processes and innovative design. It can now be found in over 500 stores including Nieman Marcus, Barneys, Scoop and Saks.

All production is is made domestically in Los Angeles, California. Quality is high and only the finest fabrics are used. Often jeans are triple washed and hand sanded, other times the fabric and construction is simply left to shine.

Having being spotted on the likes of Sarah Jessica Parker, Sienna Miller, Katie Holmes, Lauren Conrad, Halle Berry, Fergie, Rosario Dawson, Rihanna and Kim Kardashian, Habitual looks set to recreate its American success in the UK.

The girls in the office have been wear testing these for months and they still look great, even managing to withstand the pre/post Christmas pounds.

Contact Maggie on maggie@macandi.com or +44 (0)207 831 1626 for more information or appointment booking.

http://www.habitual.com/