Brand Spotlight // Habitual

Posted in Uncategorized by macandi on February 4, 2010

New to Macandi for AW10 is Habitual. Founded in LA in 2001, Habitual quickly established itself as one of the leaders in the premium denim market through their impeccable fit, intricate wash processes and innovative design. It can now be found in over 500 stores including Nieman Marcus, Barneys, Scoop and Saks.

All production is is made domestically in Los Angeles, California. Quality is high and only the finest fabrics are used. Often jeans are triple washed and hand sanded, other times the fabric and construction is simply left to shine.

Having being spotted on the likes of Sarah Jessica Parker, Sienna Miller, Katie Holmes, Lauren Conrad, Halle Berry, Fergie, Rosario Dawson, Rihanna and Kim Kardashian, Habitual looks set to recreate its American success in the UK.

The girls in the office have been wear testing these for months and they still look great, even managing to withstand the pre/post Christmas pounds.

Contact Maggie on maggie@macandi.com or +44 (0)207 831 1626 for more information or appointment booking.

http://www.habitual.com/