Brand Spotlight // Alternative Apparel

Posted in Uncategorized by macandi on February 22, 2010

Also new to the showroom for SS10 is Alternative Apparel which is is the best basics range we have seen in ages!

Established in the USA in 95, Alternative has elevated the tee from casual basic to fashion-forward staple. The collection encompasses ladies, mens and childrens tee’s, vests and hoodies in a wide range of shapes and colour options.

Their mission is about more than just designing clothes that look and feel great: ‘We want our unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.’

The brand has already proved to be a staple of off-duty US celebs such as Justin Timberlake, Whitney Port, Robert Pattison, Beyonce, Reese Witherspoon, SJP and Tom Cruise.

Alternative will shortly be dropping tin to ASOS and can currently be found in a few key indies such and Autograph in Birmingham and The Hub in Stoke Newington. Wholesale prices start at £10 for tee’s and £25 on hoodies. For more information or to request a lookbook contact Ryan on +44 (0)207 831 1625 / ryan@macandi.com.